DISCOVER DOMINICA AUTHORITY
First Floor Financial Centre Building,
P. O. Box 293, Roseau
Commonwealth of Dominica, W.I.
Tel: 767 448 2045; Fax: 767 448 5840
FOR IMMEDIATE RELEASE
DOMINICA’s INAUGURAL NATURE ISLAND CHALLENGE TO BE FEATUREd ON NBC’s Emmy Award winning
Roseau, Dominica – (June 6, 2013) – Dominica’s first ever Nature Island Challenge held from May 21 – 24 will be featured on NBC’s ‘World of Adventure Sports’ on Saturday June 8th 2013, 4:00pm ET.
Four person teams, from USA, Antigua and two from Trinidad, comprised of endurance athletes, hiking enthusiast and adventure travelers competed along 6 segments of the Waitukubuli National Trail as well as some the Island’s most popular eco sites. Along the course they took part in several mini and major challenges in various villages and communities that introduced them to the people and culture that is uniquely Dominican. With points accumulating daily for time and challenges, Team USA emerged as overall winner.
This innovative event introduced Dominica to Adventure travel fans all over the world and encouraged fan participation thru social media. Teams were required to capture the thrills of the competition in still photos and video which was then posted on social media outlets such as Facebook, Twitter, Instagram, Youtube as well as the event blog www.NatureIslandChallenge.com.
NBC ‘World of Adventure Sports’, airing Saturday June 8th 2013, 4:00pm ET will feature Dominica through Host Spots, 3 segments of the Nature Island Challenge as well as a feature from Mike Escamilla of GoPro, all culminating in approximately 9-10 minutes dedicated viewing of Dominica.
NBC is ranked first among young viewers aged 18-49 with approximately 5.13 million viewers as rated by Nielsen TV Ratings for the week of June 2nd.
For more information on Dominica and the Nature Island Challenge, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.discoverdominica.com or follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.